Design That Makes A Difference

I’ve decided to kick start my ‘charities’ category by talking about a select few UK based charities and the people who designed them. This has actually been quite a heart-warming piece to research as all the charities I was picking between were really sweet. I narrowed it down to 5 altogether but I’m sure I’ll write a lot more about charities in future as the sentimental meaning behind their logos and branding is really interesting.

LFC Foundation

I’m not a football hooligan don’t worry, that’s not the reason why the Foundation made my list. It’s actually because it’s a relatively new charity- only made an independent company in 2010. The aim of the Foundation is to create opportunities for children and young people within Merseyside and beyond. They’ve partnered with other charities such as Alder Hey Children’s Charity in order to make this all possible. There is a link below if you want to read in more detail about what the organisations aims.

https://foundation.liverpoolfc.com/

As for the design of the charity, it was a Liverpool based marketing company called ‘Agent Marketing’. I believe they’ve done a good job with the branding. They didn’t feel the need to overcomplicate what they already have to work with and used the football clubs colour scheme in order to tie it to the Foundation. The Liver bird is the symbol of Liverpool and therefore the football club. I also credit the foundation for using a locally based agency rather than looking elsewhere as the local crowds are more likely to be passionate about designing for the team over say… Manchester.

 

Mind

Mind addresses issues regarding mental health and is based within England and Wales. The current president of the company is the nations beloved Stephen Fry, who suffered from bi-polar disorder when he was younger. He understands that the mind is just as susceptible to diseases as the body is and he and the company aim to combat this and help those who are suffering. In terms of the design, I think the logo is really creative. The simple little scribble represents the confusion and the entanglement pf emotions that mental disorders can feel like. The scribble develops into the name ‘Mind’ written in scripture as if to say the entanglement is unwinding and the company can help to do that. I think the cool blue colour scheme links in well to mental illness as it links to ‘feeling blue’.  The only thing I can find on who actually designed the most recent logo is that the name was ‘Glazer’, but there is no record of their website that I can find so I’m assuming they are no longer an active agency.

https://www.mind.org.uk/

Beat

‘Beat’ is an eating disorder charity based in the UK. Without making too light of the subject, I’d love to credit their name- it’s very inventive. This is one of the logos within this article that I thought has a lot of sentimental value. The simple text delivers the name and aim of the charity well. The colourful background represents all the different issues that eating disorders can cause and the fact that they are overlapping shows the complexity of it. The imperfect circles irritated me at first but after research I’ve found out that it is because the road to recovery isn’t always perfect or smooth sailing and now I applaud their un-perfect circles. Regarding the people who designed the logo, I found out that a lot of the designers who helped with the design worked pro-bono or for a reduced price because they simply just wanted to help.

https://www.beateatingdisorders.org.uk/

Epilepsy Society

This is the oldest charity that is on my list today as it was founded in 1892. The aim of the organisation is to help people who are suffering with epilepsy – a condition that causes someone to have seizures that start in the brain. There logo is simple but represents the charity well. The colour purple was used in the rebrand because ‘purple day’ is a day where awareness is raised for the illness and the effect it can have on people’s lives. The ‘I’s in the two words line up, which isn’t only pleasing to the eye but also ties in with the fact that the organisation called themselves a ‘society’ and the two letters look like people. The woman who ran the rebrand of the company was called Bridget Gardener and I think that it is safe to say that she did a good job.

https://www.epilepsysociety.org.uk/

Young Minds

As you can probably assume from the name, ‘Young Minds’ is a young people’s mental health service who set up projects to support young people who are battling mental health issues and hopefully aid them to overcome them. The logo is bright and cheerful and the bold text draws you in yet the sans-serif font is soft enough that it isn’t too serious. The company who designed the logo was called ‘Wired Canvas’ and I believe the process in which they designed this logo was really clever. They did workshops with kids inside the program in order to get a feel of how they would like the logo to look as people who require the charity. The emphasis of ‘young’ being yellow shows their target audience and the dot on the ‘I’ being yellow shows that it is okay to stand out and to be an individual with you own thoughts and ideas.

https://youngminds.org.uk/what-we-do/our-projects/