British Film Posters of 2017
I thought I’d include some other types of design other than just logo work in the blog so I went for a topic that I know I’d enjoy writing about. I know that I’m going to have to remind myself over and over when writing this article that I’m not reviewing the film but I’m reviewing the posters. I am a massive film buff so this is my dream article to write. So, here is some british film posters from 2017.
For this I’d say that it is essential to look at the original ‘Trainspotting’ poster too as this is simply following suit. When the original poster (below) first came out, that in itself was ground-breaking and stood out from the crowd… never mind the film. It wasn’t anything audiences had seen before- making its ‘cult’ status even more apparent.
The creators cleverly used Helvetica font and the bright orange accent colour in order to make the writing look like a warning sign that you would find on boxes of pills. The photos were black and white in order to add to the grit that the poster needed and to show that the characters aren’t happy, gleeful people. The company that designed the posters is called ‘Stylorouge’, based in Kent. I love these posters; I think they’re iconic and have been planned out well.
This film was action packed and fast paced and I think it was crafted similarly to a lot of Edgar Wright’s films. I think that’s what the illustrator was trying to put forward, along with the colourful throwback style in which the film was made. I’ll give credit to the illustrator who made the poster, he has balls. Anyone who understands design knows that floating heads are a giant ‘no’ when it comes to film posters. It just looks too much like Star Wars or too outdated. This one however, they’re all hand-illustrated and it gives that retro effect that the film has without looking poor. I think it was a risk but overall it’s a well-constructed poster with a gentle colour scheme. The artist is ‘Rory Kurtz’ if anyone fancies checking him out.
This is falling into the same trend that lot of recent film posters are falling into recently. It looks like a pastiche of ‘The Wanderer above the Sea of Fog’ by artist Caspar David Friedrich, the use of sea mist or smoke to give the image some depth of field and then a singular silhouette to focus on who has their back to the camera. Don’t get me wrong, it looks stunning but it follows the trend that films such as ‘Man of Steel’, ‘Cloverfield’ and ‘Hacksaw Ridge’ follow aesthetically. I think it can pull it off as it was a blockbuster film when it came out, so it didn’t really need to stand out from the crowd but it does seem to be a cliché with more recent action films.
There were a couple of posters to choose from for this film but I chose this one as it has the most to talk about. The black and white photography shows that it’s a film set in the past. The red in the background could be a reference to the fact it has the tagline ‘A MAN WITH THE HEART OF THE NATION’ or red has connotations of danger which there was obviously plenty of during WW2. I love the cigar smoke as it was a prominent identity feature of Churchill but it adds that extra depth to the image as it catches the light well. The font is ‘Rama Gothic M Heavy’ which stands out nicely and it completes the poster well. I like it but I’m yet to see the film. I like Gary Oldman anyway and I’m so impressed with the way he’s transformed into a completely different charter once again.
Three Billboards outside Ebbing Missouri
This was my film crush of last year I’m not going to lie. I should probably start a separate blog about my love for films. The picture used in the background is minimalistic but effective, the simple three billboards with the sunset in the background. The colours from the sky are incorporated into the font which is always nice. The flash of police lights give a slight hint of what the film is about without giving too much away. The only issue that I would have with the poster, if I was being picky, is that they have used too many different fonts and it could just be a little bit more consistent. Apart from that, it’s a decent poster and a very good film.
Victoria and Abdul
It’s certainly regal; they’ve nailed that portrait look they’re going for. The colours tie in well with the English flag without being offensively ‘in-your-face’. The serif font is a good choice for a film about Royalty as it looks expensive and very prim and proper. Again, the colours have been carefully selected from the image so it all ties together nicely. I think it’s a good poster for the film that it is advertising and gives the audience an idea of what it is about.